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7 incentives for more sales – psychology meets email marketing, pt. 1

Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and trigger almost compulsory behavioral patterns. Psychological...

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5 optical triggers that set purchase impulses – psychology meets email...

Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers – following compositional rules and offering visual stimuli –...

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More purchase impulses “for free” – Psychology meets email marketing, pt. 3

Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The trigger for this happiness is the “nucleus accumbens”, a spot in...

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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales...

The fear of missing something, also called FOMO in marketing (from “Fear Of Missing Out”), is a strong motive for action. People immediately respond to this (negative) stimulus. After all, nobody...

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Email Extravaganza: 26 clever ideas for a newsletter Advent calendar

It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business during the festive season. Need some ideas? We show you more than 24...

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